Real Estate Movie Ad

Written by Jim the Realtor

July 12, 2015

From the latimes.com:

http://www.latimes.com/business/la-fi-luxury-home-marketing-20150712-story.html#page=1

Rayni and Branden Williams spent months lining up a director, cast and crew for their “lifestyle film.”

The plot line: A husband takes off for a business trip in his Corvette, leaving his wife to invite friends to hang out in their wine room, gym, massage space, movie theater and infinity-edge pool overlooking the city.

But the actors are only a supporting cast to the real star — the $33-million house at 9133 Oriole Way, a modernist mansion with 12,530 square feet of sun-drenched living space nestled in the hills near neighbors such as Keanu Reeves and Leonardo DiCaprio.

And the Williamses are not movie producers; they’re real estate agents. They spent more than $40,000 on the production, just one example of the outlandish lengths today’s high-end agents are willing to go to in pursuit of that big commission. For the Oriole house, the Williamses’ cut could exceed $1 million.

“Regular marketing doesn’t work anymore. We’re appealing to a more sophisticated and savvy group of buyers,” Rayni Williams said. “We’re taking it to a whole other level.”

3 Comments

  1. Rob Dawg

    “Regular marketing doesn’t work anymore.”

    Seems the RE industry is at a crossroads. Marketing or facilitating. One need only read the quote and see which way the wind has shifted.

  2. Eddie89

    As videos go, I didn’t like this at all. For $33 Million, rap/hip-hop doesn’t seem like the right genre of music for this video. Unless that’s their target audience.

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