Compelling Price Needed

Written by Jim the Realtor

June 21, 2024

Today, there are 488 NSDCC active listings, which is the most in almost four years!

This is what it feels like when actives are stacking up. The hot new listings still sell in the first week, but more and more don’t fit that description and only have to endure an occasional showing. Some sellers probably forget that their house is for sale!

But price will fix it!

We can break down the pricing into three categories:

Aspirational (at least 10% above value)

Attractive (within 3% to 5% of value)

Compelling (actual value or under)

For the rest of 2024, your price needs to be compelling to have a shot at selling. If it is compelling right from the beginning, then you have a good chance of selling right away. It won’t get better, later, and it feels like you are chasing the market when price reductions don’t impress anyone.

I saw this great quote this week about home sellers:

Don’t tell me your motivated, have your price tell me you’re motivated!

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Klinge Realty Group - Compass

Jim Klinge
Klinge Realty Group

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