Home sellers may have noticed a tally of saves, shares and views on their listings on Zillow and wondered how these metrics compare to other homes on the market. A new Zillow analysis reveals the ideal benchmarks that enhance the chances of selling a property faster and at a higher price and ways sellers can help their chances of standing out.
When listings go live on Zillow, home shoppers can interact with properties by viewing the listing to learn more about the home, saving the listing to view again later, or sharing the listing. Each interaction indicates buyer interest in that home, and listings with higher engagement levels tend to sell faster and at or above the list price.
How do the number of views, saves and shares measure up against other listings? Let’s dive into the numbers.
The benchmarks
Since Spring 2023, the median home listing on Zillow, went pending after 15 days, and sold at 98% of the initial listing price.
When it comes to views, 250 per day typically means a home will move to pending status in a week, with 75% of those homes sold in two weeks. Listings that initially attract more than 500 daily views are often sold for more than the list price.
Five is the magic number for daily saves. Home sellers who see their listing saved by at least five potential buyers per day typically accept an offer in a week. Listings with 10 or more saves per day tend to sell for more than the list price.
The majority of for-sale listings shared 10 or more times per day reach pending status in a week. Exceeding 20 shares per day typically means a home will sell above its list price. Savvy sellers — with the help of their agent — can aim to boost these numbers and achieve better results.
How home sellers can help maximize sales impact
Home sellers and their agents can help their listings stand out by highlighting the most desired features. Highlighting the most sought-after amenities in listings signals to buyers that a home is appealing and modern, helping it sell faster and for more money.
Zillow research has shown calling attention to features such as outdoor TVs, soapstone countertops and outdoor showers can help home sellers command premium sale prices, while calling out attributes such as plant ledges, frameless showers and terrazzo flooring contribute to faster-than-expected sales.
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