Future of Real Estate Brokerage

Written by Jim the Realtor

January 15, 2018

Rob filed his report on Friday, and it’s a good summary of where we are. The winning solution? Not the big agent teams, nor the employee model like Redfin:

Future of Brokerage Black Paper by Robert Hahn on Scribd

7 Comments

  1. Rob_Dawg

    No matter what else happens; margins will shrink.

  2. Jim the Realtor

    The good point is that Redfin gets all their business from their website.

    If anyone can get close to producing a similar website, they would have a chance to compete, and possibly get a decent chunk of business. ‘Anybody’ meaning the discount brokers, outsiders/disrupters, traditional big-box brokerages, mom-and-pop, heck even I could get more business if I had a cracking-hot property search website.

    It also means Redfin could be challenged.

    If the consumer would be more demanding of the realty services provided, then blogs, etc. could play a larger role in how it sorts out. Will consumers get more demanding of their realty services, or just pay whatever to get whatever?

  3. Rob_Dawg

    Hard to establish a “brand” for something most people do 4 times over 50 years.

  4. Jim the Realtor

    Hard to establish a “brand” for something most people do 4 times over 50 years.

    Especially when we’ve turned into a ‘push-button-get-goods’ society.

    Will it come full circle, and the consumer realizes the differences between products and services?

    Push a button if all you want to purchase is a Lakers Championships banner:

    https://www.amazon.com/gp/offer-listing/B00C4G6OSK/ref=dp_olp_new_mbc?ie=UTF8&condition=new

    But buy or sell a house that way? Risky – but I guess it’s only money.

  5. gameagent

    Relax. The traditional RE brokerage ain’t going anywhere.

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