The old rule was that any agent could advertise any MLS listing via the IDX, as long as the listing agent's name and brokerage was displayed. But now you have to include their contact information too. He sounds confident because this is clearly a shot at Zillow but...
Realtor
Pacaso Strikes A Nerve
They will get some flak in the tony areas but it's a great way to make 12% commissions on expensive luxury properties ($2,000,000+ minimum) plus management fees. An excerpt: Pacaso announced today that annualized revenue run rate has hit $330 million. In the second...
Disruption From Mortgage Companies
Mike sent out a comparison of mortgage lenders and their quest to disrupt the real-estate-selling business. Here he shows how Rocket is the dominant mortgage lender in the country, and their press release describes their ambition - they think being the...
IDX Rule Change
Though this is probably intended to be a direct shot at Zillow (who gets their feed from the IDX}, it will be the next step in the elimination of buyer-agents and encourage single agency. CHINO HILLS, Calif., Aug. 26, 2021 /PRNewswire/ -- On September 1st, 2021,...
Easier to Go Up Than Down On Price
This is a repeat of the 2br house featured on my tour a few weeks ago, with the resulting sales price. The agent admitted they priced this 2br house low on purpose to attract a crowd, and it worked. The list price was $699,000, and it sold for $1,100,000 cash....
Good-Faith Deposit
It is a very rare occurrence where a buyer wants to cancel the sale after releasing all contingencies because they know they could potentially lose their deposit. Would they give up a five-figure or six-figure deposit easily, or fight it out with the seller? If they...
“Commissions As Low As 2%”
Let's discuss the TV ads that are running by this company: https://idealagent.com/ Home sellers have a sneaky suspicion that they should hire a great agent, but they don't want to pay 6%. These ads combine these two pain points beautifully, and offer to pair you with...
Four Types of Agents
Bill Murray is all over Twitter today as people chime in on this photo:
Offer Accepted; Cancel Open Houses
Two reasons to cancel open house if an offer gets accepted that day (which locks the seller to this buyer): 1) Buyer's remorse sets in immediately, so it keeps the buyers happier because I'm committing to them and they don't feel like I'm shopping their deal around,...
Cacti Family
We have five times as many realtors as we need, and the market has never been so competitive. Any advertising that would help consumers differentiate between agents would be the most helpful and pertinent information possible. But hey, these guys are just trying to...