Here's what it will take to be a successful realtor from now on - hat tip WSJ! “It’s an attention game. It’s not who has the better postcards, it’s about who can attract the most eyeballs,” Mr. Serhant said. “I can walk into an appointment with a seller and say ‘there...
Realtor
MLS Upgrade
I spent 10-15 minutes watching the first zoom call by our MLS representatives yesterday who were informing us about the big MLS upgrade coming on September 21st. But it turns out that the big 'upgrade' doesn't mean we will get a shiny new car to replace the turd we've...
Getting Into Real Estate Sales
Generally speaking, the realtor community is a nice bunch of folks who welcome newcomers into the business and offer encouragement.......while muttering under our breath, 'They have no idea what they are getting themselves into'. New agents bounce around like a...
Down-Payment Accounts
Here's a way to support homebuyers at all levels without taxpayer money: WASHINGTON (August 7, 2020) – Legislation introduced by Senators Doug Jones (D-AL) and Cory Gardner (R-CO) is being recognized as a critical component of the national effort to address the...
More Coming Soon
Just when we thought there was a set policy on Coming Soon listings, they change it again. The IDX is the agreement among realtors to share each others' listings on our own personal websites, which was a great idea before search portals. But IDX was written off as a...
Getting Started in Real Estate
I'm going to help a few people get started in the business, and hopefully make a career of selling real estate. I figure I should just publish my guide right here on the blog, and Fridays are a good day to do it! Let's explore what it takes to become a realtor in...
Industry-Disruption Podcast
Here's a thorough discussion on the the state of realtor disruption - early on, Rob refers to this post: https://notorious-rob.com/2020/07/two-steps-forward-one-step-back-the-story-of-innovation-in-real-estate/ For every tech platform that sets out to disrupt real...
Own the Entire Process?
Reader AI said that "Eventually the big guys will own the entire process from beginning to end and the consumer will suffer, and pay more to do so". Zillow is on the verge of owning the entire process, but they aren't the only ones trying. Here's another example: In...
Compass Anniversary
We've been working at Compass for two years now! Compass hired the first San Diego agent in January, 2018, and by the time we signed in July, I was #160. Today there are 1,028 Compass agents in San Diego County! Here are my first two blog posts as a Compass guy (with...
Highest-And-Best Round
We ended up with four offers on our latest listing, and all came in over list price. I'm always going to do a highest-and-best round - not to work over the already-beleaguered buyers who have probably lost others and just want to get it over with - but to make sure...