Zillow

iBuyer Update

The ibuyers are borrowing money like crazy to build their inventory of homes to flip.  Opendoor doesn't have the brand-name awareness of Zillow, so they are advertising a lot and buying homes directly off the MLS.  Zillow has everyone's email address so they are able...

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Opinions of Zillow vs Realtors

It's probably no surprise that a well-branded company that spends $100 million per year on advertising has made an impression on the consumer.  On the other hand, agents are independent contractors running around hoping to sell a house.  The impression that leaves on...

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Zestimate Accuracy

I have suspected that consumers rely on their zestimate more than we'd like to admit. It's been around for ten years, so it's familiar and easy.  Because there isn't any other internet tool like it, homeowners follow their zestimate and fantasize about their equity...

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Zillow Selling Homes?

Zillow's full assault on realtors is ramping up. They are happy to buy your house for the amount of their zestimate, which in this fast-moving market can only mean that sellers are leaving money on the table - it's just a matter of how much.  But sellers - who have...

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Zillow vs The Rest

This week we heard the the news that homes.com was acquired: Homes.com has a similar business model to massive real estate website Zillow, at least as far as Zillow's core business goes. Homes.com is a property listing portal that helps agents and brokers market...

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Zestimates During Frenzy

Today: This isn't the type of environment that you should put much stock in your latest zestimate. A month ago, on March 3rd, the zestimate was $1,336,035. Today, on April 4th, it is $1,723,510. Zillow wants you believe that their zestimates are within 1.9% of being...

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